Thoughtly vs Vapi
Thoughtly vs Vapi
Thoughtly vs Vapi
Deciding
between
Thoughtly
and
Vapi
?

Dig into details of comparison in pricing, features and performance.

VS

VS

VS

VS

Features

How do these two tools stack up?

How do these two tools stack up?

Ease of Setup and Deployment

Thoughtly prioritises speed. A small dental clinic, for example, could launch Thoughtly in a single afternoon, setting up a virtual receptionist to book appointments and handle common patient questions. No IT team required. Vapi requires coding. A startup building a telehealth SaaS platform might choose Vapi, but they’d need developers to connect it to scheduling software, patient records (EHR/EMR), and custom call flows before it becomes usable for medical triage or emergency routing. If you want something running by tomorrow, Thoughtly is the clear winner. If you want to build a tailored solution over weeks or months, Vapi gives you the flexibility.

Customization and Voice Quality

Thoughtly offers a curated set of professional, multilingual voices that are ready to go through their voice library. You can also clone your own voice via Cartesia. A boutique salon could set it up to sound friendly and professional without worrying about scripting every detail. Vapi allows full customization. You can also select from their list of voices. For example, a luxury hotel chain might use Vapi to create a branded AI voice agent that greets callers with a specific accent, incorporates signature phrases, and adapts tone depending on the type of guest. Both platforms provide access to polished, natural-sounding voices and allow for a degree of customisation. The difference lies in how much control you want.

Integration Capabilities

Thoughtly focuses on prebuilt integrations with tools like Zapier and Pabbly, CRMs, calendars, and messaging apps, which can be synced without a developer. For example, a law office could sync Thoughtly with its CRM to log new client calls automatically, without needing a developer. Vapi provides the APIs to connect to almost anything, but you have to build it. A SaaS company could use Vapi to integrate with a proprietary customer portal, but only if they have developers to stitch the systems together. If you’re already using standard business tools and want plug-and-play connectivity, Thoughtly works well. If you’re running custom infrastructure or want AI voice deeply embedded into your product, Vapi is the better choice.

Performance: Latency and Reliability

Thoughtly designed for real-time responsiveness. A small retail shop using Thoughtly won’t have to worry about customers waiting awkwardly between responses. Vapi can perform just as well, but depends heavily on how it’s implemented. A SaaS platform could fine-tune Vapi for speed, but that requires engineering work. If you want low latency without tweaking, Thoughtly is ready-made. If you’re comfortable optimising, Vapi gives you the tools.

Features

Features

Deployment

Deployment

Quick, non-technical setup; live in hours

Quick, non-technical setup; live in hours

API-driven setup; requires developer effort.

API-driven setup; requires developer effort.

Customization & Voices

Customization & Voices

Professional, multilingual voices via library.

Professional, multilingual voices via library.

Offers curated voices plus deep customization; developers can fine-tune.

Offers curated voices plus deep customization; developers can fine-tune.

Integrations

Integrations

Prebuilt connectors (CRMs, calendars, messaging apps)

Prebuilt connectors (CRMs, calendars, messaging apps)

API-first; custom integrations

API-first; custom integrations

Compliance & Security

Compliance & Security

HIPAA

HIPAA

HIPAA, SOC 2, GDPR, PCI DSS

HIPAA, SOC 2, GDPR, PCI DSS

Performance

Performance

Real-time responsiveness

Real-time responsiveness

Depends on implementation

Depends on implementation

Analytics

Analytics

Built-in dashboards

Built-in dashboards

Raw data via APIs

Raw data via APIs

Pricing

Pricing

Subscription model

Subscription model

Usage-based (from $0.05/min)

Usage-based (from $0.05/min)

Inbound and Outbound Calls

Inbound and Outbound Calls

Primarily inbound-focused

Primarily inbound-focused

Programmable outbound capabilities

Programmable outbound capabilities

Custom Telephony

Custom Telephony

Supported

Supported

Supported

Supported

Best For

Best For

Non-technical teams

Non-technical teams

SaaS providers, enterprises and developers

SaaS providers, enterprises and developers

Features

Setup, Deployment & Scalability

Setup, Deployment & Scalability

Setup, Deployment & Scalability

Deployment speed and scalability determine how quickly a business can operationalize AI voice technology. Both Thoughtly and Vapi approach this differently. Thoughtly’s plug-and-play setup enables businesses to deploy AI receptionists or call handlers in a single day. Vapi, while more technical, offers broader control for engineering-led teams building complex integrations.

Deployment speed and scalability determine how quickly a business can operationalize AI voice technology. Both Thoughtly and Vapi approach this differently. Thoughtly’s plug-and-play setup enables businesses to deploy AI receptionists or call handlers in a single day. Vapi, while more technical, offers broader control for engineering-led teams building complex integrations.

Deployment speed and scalability determine how quickly a business can operationalize AI voice technology. Both Thoughtly and Vapi approach this differently. Thoughtly’s plug-and-play setup enables businesses to deploy AI receptionists or call handlers in a single day. Vapi, while more technical, offers broader control for engineering-led teams building complex integrations.

Features

Features

Deployment

Deployment

No-code setup; live in hours

No-code setup; live in hours

API-driven deployment requiring developer configuration

API-driven deployment requiring developer configuration

Scalability

Scalability

Thousands of calls with minimal setup

Thousands of calls with minimal setup

Flexible through infrastructure configuration and API tuning

Flexible through infrastructure configuration and API tuning

Best for

Best for

SMBs, healthcare clinics, professional services

SMBs, healthcare clinics, professional services

SaaS providers, startups, and enterprises with developer resources

SaaS providers, startups, and enterprises with developer resources

Enterprise-Grade

AI Voice Experience & Human-Like Interactions

AI Voice Experience & Human-Like Interactions

AI Voice Experience & Human-Like Interactions

Voice realism defines how natural and trustworthy every customer conversation feels. Both platforms deliver lifelike experiences but target different needs. Thoughtly focuses on ready-to-use professional voices, including multilingual options and Cartesia-based cloning for personalised tone. Vapi emphasises deep developer control, letting teams fine-tune pitch, sentiment, and phrasing to craft branded experiences from the ground up.

Voice realism defines how natural and trustworthy every customer conversation feels. Both platforms deliver lifelike experiences but target different needs. Thoughtly focuses on ready-to-use professional voices, including multilingual options and Cartesia-based cloning for personalised tone. Vapi emphasises deep developer control, letting teams fine-tune pitch, sentiment, and phrasing to craft branded experiences from the ground up.

Voice realism defines how natural and trustworthy every customer conversation feels. Both platforms deliver lifelike experiences but target different needs. Thoughtly focuses on ready-to-use professional voices, including multilingual options and Cartesia-based cloning for personalised tone. Vapi emphasises deep developer control, letting teams fine-tune pitch, sentiment, and phrasing to craft branded experiences from the ground up.

Features

Features

Voice Style

Voice Style

Professional multilingual voices; optional cloning via Cartesia

Professional multilingual voices; optional cloning via Cartesia

Fully customizable via API; supports curated & external voice models

Fully customizable via API; supports curated & external voice models

Multilingual

Multilingual

20 + languages out of the box

20 + languages out of the box

Multilingual via external or custom integrations

Multilingual via external or custom integrations

Caller Trust

Caller Trust

Sub-second latency with natural inflection

Sub-second latency with natural inflection

Programmable tone and sentiment for adaptive dialogue

Programmable tone and sentiment for adaptive dialogue

Enterprise-Grade

Integration Capabilities

Integration Capabilities

Integration Capabilities

Integrations ensure that AI automation works seamlessly with existing business systems. Both connect with CRMs and communication tools, though their approaches differ. Thoughtly provides pre-built, no-code connectors for CRMs, calendars, and messaging platforms, ideal for business teams without developers. Vapi, on the other hand, is API-first, allowing complete customisation for SaaS and enterprise products.

Integrations ensure that AI automation works seamlessly with existing business systems. Both connect with CRMs and communication tools, though their approaches differ. Thoughtly provides pre-built, no-code connectors for CRMs, calendars, and messaging platforms, ideal for business teams without developers. Vapi, on the other hand, is API-first, allowing complete customisation for SaaS and enterprise products.

Integrations ensure that AI automation works seamlessly with existing business systems. Both connect with CRMs and communication tools, though their approaches differ. Thoughtly provides pre-built, no-code connectors for CRMs, calendars, and messaging platforms, ideal for business teams without developers. Vapi, on the other hand, is API-first, allowing complete customisation for SaaS and enterprise products.

Features

Features

Integrations

Integrations

Connects with CRMs, calendars, Zapier / Pabbly, SMS & email

Connects with CRMs, calendars, Zapier / Pabbly, SMS & email

API-driven; integrates with any system via custom endpoints

API-driven; integrates with any system via custom endpoints

Automation

Automation

No-code workflows & triggers for everyday business use

No-code workflows & triggers for everyday business use

Multi-step programmable workflows with full developer control

Multi-step programmable workflows with full developer control

Scope

Scope

Works across industries & digital channels

Works across industries & digital channels

Optimized for SaaS & enterprise environments

Optimized for SaaS & enterprise environments

Enterprise-Grade

Compliance & Security

Compliance & Security

Compliance & Security

Data privacy and regulatory compliance are critical for voice platforms managing sensitive information. Both Thoughtly and Vapi meet high standards, but Vapi adds extended certifications. Thoughtly’s built-in HIPAA compliance simplifies adoption for healthcare & regulated sectors. Vapi extends coverage to SOC 2 and PCI DSS for enterprises handling payments and data at scale.

Data privacy and regulatory compliance are critical for voice platforms managing sensitive information. Both Thoughtly and Vapi meet high standards, but Vapi adds extended certifications. Thoughtly’s built-in HIPAA compliance simplifies adoption for healthcare & regulated sectors. Vapi extends coverage to SOC 2 and PCI DSS for enterprises handling payments and data at scale.

Data privacy and regulatory compliance are critical for voice platforms managing sensitive information. Both Thoughtly and Vapi meet high standards, but Vapi adds extended certifications. Thoughtly’s built-in HIPAA compliance simplifies adoption for healthcare & regulated sectors. Vapi extends coverage to SOC 2 and PCI DSS for enterprises handling payments and data at scale.

Features

Features

HIPAA

HIPAA

Supported (out of the box)

Supported (out of the box)

Supported (requires developer setup)

Supported (requires developer setup)

SOC II

SOC II

Supported

Supported

Supported

Supported

PCI-DSS

PCI-DSS

-

-

Supported

Supported

Enterprise-Grade

Performance & Reliability

Performance & Reliability

Performance & Reliability

Latency and uptime determine how human each call feels. Both platforms deliver strong performance though Thoughtly offers real-time precision out of the box, while Vapi enables deeper optimisation. Thoughtly ensures smooth real-time interaction for non-technical users. Vapi matches performance with additional engineering effort.

Latency and uptime determine how human each call feels. Both platforms deliver strong performance though Thoughtly offers real-time precision out of the box, while Vapi enables deeper optimisation. Thoughtly ensures smooth real-time interaction for non-technical users. Vapi matches performance with additional engineering effort.

Latency and uptime determine how human each call feels. Both platforms deliver strong performance though Thoughtly offers real-time precision out of the box, while Vapi enables deeper optimisation. Thoughtly ensures smooth real-time interaction for non-technical users. Vapi matches performance with additional engineering effort.

Features

Features

Latency

Latency

Sub-second responses (< 500 ms)

Sub-second responses (< 500 ms)

Low latency (< 800 ms) depending on implementation

Low latency (< 800 ms) depending on implementation

Accuracy

Accuracy

Handles natural dialogue and interruptions natively

Handles natural dialogue and interruptions natively

Accuracy depends on custom workflow design

Accuracy depends on custom workflow design

Uptime

Uptime

99.9 % SLA

99.9 % SLA

99.9 % SLA

99.9 % SLA

Enterprise-Grade

Pricing

Pricing

Pricing

Pricing impacts long-term scalability and adoption. Both offer flexible models suited to different audiences. Thoughtly provides predictable pricing to business users; Vapi’s pay-as-you-go model suits dynamic usage patterns and developer-led teams.

Pricing impacts long-term scalability and adoption. Both offer flexible models suited to different audiences. Thoughtly provides predictable pricing to business users; Vapi’s pay-as-you-go model suits dynamic usage patterns and developer-led teams.

Pricing impacts long-term scalability and adoption. Both offer flexible models suited to different audiences. Thoughtly provides predictable pricing to business users; Vapi’s pay-as-you-go model suits dynamic usage patterns and developer-led teams.

Features

Features

Model

Model

Subscription plans starting around $30 / month

Subscription plans starting around $30 / month

Usage-based from $0.05 / min

Usage-based from $0.05 / min

Best Fit

Best Fit

SMBs and regulated industries needing predictability

SMBs and regulated industries needing predictability

Developers and enterprises with variable volume

Developers and enterprises with variable volume

Flexibility

Flexibility

Pay-monthly, no-code access

Pay-monthly, no-code access

Pay-as-you-go usage model with scalable infrastructure

Pay-as-you-go usage model with scalable infrastructure

With Phonely, the AI gathers all the details while talking to the caller, then hands it off to us with everything we need. It feels like we’re jumping into a conversation—not starting from scratch

With Phonely, the AI gathers all the details while talking to the caller, then hands it off to us with everything we need. It feels like we’re jumping into a conversation—not starting from scratch

With Phonely, the AI gathers all the details while talking to the caller, then hands it off to us with everything we need. It feels like we’re jumping into a conversation—not starting from scratch

Rita Gomez

Rita Gomez

Team Lead, Horizon Connect

Team Lead, Horizon Connect

Trusted by 20,000 + companies

Get 200 minutes a month free

Get 200 minutes a month free

Get 200 minutes a month free

Revolutionize your call operation with Phonely.

Revolutionize your call operation with Phonely.

Frequently Asked Questions about Thoughtly and Vapi

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please reach out to our team.

What businesses benefit most from Thoughtly?

Thoughtly is a great fit for small to mid-sized businesses, clinics, and professional services that need a fast, reliable AI receptionist. Since it’s HIPAA-compliant and simple to set up, it works especially well in healthcare and other regulated industries that require secure handling of calls without a lot of IT overhead.

What businesses benefit most from Thoughtly?

Thoughtly is a great fit for small to mid-sized businesses, clinics, and professional services that need a fast, reliable AI receptionist. Since it’s HIPAA-compliant and simple to set up, it works especially well in healthcare and other regulated industries that require secure handling of calls without a lot of IT overhead.

What businesses benefit most from Thoughtly?

Thoughtly is a great fit for small to mid-sized businesses, clinics, and professional services that need a fast, reliable AI receptionist. Since it’s HIPAA-compliant and simple to set up, it works especially well in healthcare and other regulated industries that require secure handling of calls without a lot of IT overhead.

Is Vapi or Thoughtly better for outbound calling?

Vapi is better suited for outbound use cases, since developers can program it to send reminders, follow-ups, or subscription renewal calls. Thoughtly, on the other hand, focuses primarily on inbound calls, such as answering customer questions or booking appointments.

Is Vapi or Thoughtly better for outbound calling?

Vapi is better suited for outbound use cases, since developers can program it to send reminders, follow-ups, or subscription renewal calls. Thoughtly, on the other hand, focuses primarily on inbound calls, such as answering customer questions or booking appointments.

Is Vapi or Thoughtly better for outbound calling?

Vapi is better suited for outbound use cases, since developers can program it to send reminders, follow-ups, or subscription renewal calls. Thoughtly, on the other hand, focuses primarily on inbound calls, such as answering customer questions or booking appointments.