At Phonely, we work with contractors every day — plumbers, roofers, HVAC pros, remodelers — and we’ve seen Angi Leads be either a stepping stone or a stumbling block. The difference? It’s all in the approach. Online lead generation companies, such as Angi (formerly known as Angie's List), have revolutionized lead generation for contractors; however, they also present challenges, including fake leads, high costs, and aggressive sales tactics.

Angi Leads, formerly known as Angie's List, has evolved from a trusted review site to a lead generation platform. Over time, its reputation has changed, with many contractors noting a decline in lead quality and questioning whether these companies deliver real value.

In this post, we’ll break down what Angi Leads is, how it works, and whether it’s worth your time and budget. Plus, we’ll show you how to get more ROI out of every lead you touch (Angi or otherwise) using smarter, faster tools like Phonely’s AI voice automation. Keep in mind, the competition among contractors for leads on these platforms is intense, making it even more important to have the right strategy.

What Is Angi Leads?

Angi Leads (formerly HomeAdvisor) is a lead generation service for home improvement pros and is one of several lead generation platforms available to contractors. Think of it as a matchmaking platform that connects homeowners with contractors.

You pay Angi, and in return, they send you leads — homeowners looking to hire someone in your field. You then compete with other pros to win the job. Contractors must create profiles on Angi to showcase their services and attract leads.

Niches covered include:

• Landscaping

• Plumbing

• Remodeling

• Electrical

• Roofing

• Painting

• And just about every other trade in the book

This means there is a wide range of services available on Angi for homeowners to choose from.

You set your budget, receive leads via app or email, and it’s your job to close the deal. Simple in theory — not always in practice. Joining the platform is a straightforward process for contractors.

Angi Leads vs Angi Ads: What’s the Difference?

Both are paid offerings from Angi, but they work differently:

• Angi Leads: You pay per lead (plus a yearly fee). Angi sends customers your way based on your profile, and you pay whether or not the job closes. Note that access to some leads and visibility may be limited to users with a paid membership, which can affect your reach on the platform.

• Angi Ads: This is more like traditional advertising. Contractors can run paid ads to increase their online visibility and appear higher in search results on Angi’s website, with costs based on ad impressions or clicks, not leads. Running an ad is a strategic way to showcase your services to potential clients.

Angi Leads = proactive matchmaking. Angi Ads = passive visibility.

How Does Angi Leads Work?

Here’s the basic rundown:

1. A homeowner visits Angi and describes the project they need help with.

2. Angi matches that homeowner to several local pros (like you).

3. You get their info, including phone numbers and other contact details, but sometimes these may be invalid or unresponsive.

4. You’re charged for that lead, even if they ghost you or go with someone else.

The platform also facilitates quote requests, making it easy to create, send, and track quotes, which streamlines communication with potential clients.

You can manage everything — budget, service areas, communication — through the Angi Pro app, which includes lead management features to help you organize, track, and follow up with leads efficiently.

And yes, you can pause leads when you’re slammed or ramp up when things are slow. Just remember, responding to leads within five minutes is crucial to maximize your chances of converting them.

How Much Does Angi Leads Cost?

• Annual Membership: Around $300/year

• Cost Per Lead: Anywhere from $15–$85, depending on your trade and location. Pricing can also vary significantly based on your industry and the size of your service area, with some industries and larger service areas facing higher costs.

That translates to a typical monthly budget of $300 or more, which could get you a handful of leads or a couple dozen, depending on your niche. High costs for leads—especially if they are low quality—can quickly eat into your profit margins and reduce the overall value of your marketing investment.

But here’s the catch — you’re charged per lead, not job. That means you’re paying for phone calls that might go nowhere, and there’s always the risk of receiving fake leads, which can further hurt your ROI.

That’s why speed-to-lead is critical. And that’s exactly where a tool like Phonely can help.

Is Angi Leads Legit?

Yes, it’s a legitimate service used by thousands of contractors. But legit doesn’t mean perfect. You’ll find both positive and negative reviews for Angi Leads online, reflecting a range of customer experiences and feedback.

Angi gives you real leads — homeowners who have submitted projects — but not every lead is a good one. Some may be price shoppers. Some may already have five pros calling. Some may vanish into thin air. Verified reviews and other trust signals, such as badges and certifications, help build credibility with customers and show that contractors are reputable.

The question isn’t if the leads are real. It’s what you do with them. Customer feedback and reviews play a significant role in shaping the platform’s reputation and can influence your success on Angi.

So… Is Angi Leads Worth It?

It can be — if you’re ready to work the system. With so many contractors competing for the same leads on Angi, it’s critical to stand out from the crowd. There is a huge difference in success rates between contractors who respond quickly to inquiries and those who delay. Prompt responses can make or break your ability to win new business.

Angi offers a variety of services and features to help businesses gain online visibility, connect with more customers, and grow their company. Accumulating good reviews, maintaining a high rating, and increasing your total reviews count can help attract more leads and potential projects. Angi services and Angi work are specifically designed to help companies and businesses secure more customers and generate new business opportunities. Leveraging all the tools Angi offers is essential to maximize your success on the platform.

Here’s what separates the contractors who succeed from the ones who feel burned:

• Converting leads into new business by following up promptly and showcasing your expertise.

• Building a strong profile with verified credentials and a clear list of your services.

• Earning and displaying good reviews, a high rating, and a large total reviews count to boost credibility.

• Using Angi’s features to connect with potential clients and stand out among many contractors.

• Taking advantage of Angi offers, such as credibility badges and support options, to enhance your company’s reputation and visibility.

They Respond Instantly

The first contractor to respond wins most of the time. Homeowners don’t wait around. Using Phonely’s AI voice assistant, you can respond to every lead within seconds — even after hours — and book appointments automatically.

They Follow Up Relentlessly

One call isn’t enough. You need a system that follows up via voice, text, and email, supported by an organized call flow process. Phonely handles this with multi-channel outreach built for contractors. You stay top of mind, even if they don’t pick up the first time.

They Have a Real Sales Funnel

Winning leads isn’t just about answering the phone. You need:

• A professional website

• Good online reviews

• Clear CTAs (book a quote, request an estimate, etc.)

• A system to track leads and jobs

They Report Bad Leads

Angi does offer lead credits if a contact is clearly bogus. Don’t eat those losses — report them and get credited.

They Measure Results

Are you tracking how many Angi leads turn into calls, then appointments, then jobs? If not, how do you know if it’s worth it? With Phonely’s AI insights, you get clear summaries and performance tracking so you know where your ROI stands.

Real Talk: Angi Isn’t Magic — But It’s a Tool

Angi Leads won’t build your business for you. However, Angi is a powerful tool for contractors to enhance their online presence and generate leads by connecting with homeowners looking for services. But if you:

• Respond quickly

• Stay organized

• Follow up with every lead

• Track your ROI

• Use automation to save time

… then yes, Angi Leads can absolutely be worth it.

And tools like Phonely make it way easier to do all of the above.

Final Verdict: Make the Most of Every Lead

You can spend $300/month on leads from Angi, Thumbtack, Google Ads, or all three. But if you're not responding quickly and following up, you’re burning cash.

Phonely.ai helps contractors:

• Respond instantly using AI voice agents

• Automate follow-ups

• Qualify leads faster

• Improve conversions

• Lower cost per lead

So, before you cancel Angi… make sure you're doing everything you can to make it work.

If you're ready to make any lead source more profitable — whether it's Angi or something else — give Phonely a try today.